SERENALIN.DESIGN
Serena Lin

ABOUT

I design connected experiences that turn complex systems into intuitive, human products.

I’m a multidisciplinary product designer working across physical products, digital interfaces, and connected systems. Over the past several years, I’ve designed experiences that span hardware, software, services, and the real-world environments where they come together.

My background in physical and connected product design taught me to think beyond the screen and consider the full relationship between people, devices, environments, software, and services.

At Peloton, I worked across connected hardware, interfaces, and everyday behavior, learning to design not just individual touchpoints, but the experience between them.

Today at Toast, I work across custom hardware, Android, mobile and web products, onboarding, payments, and operational support. Much of my work starts with device logic, technical dependencies, or fragmented workflows and turns them into clear, scalable product systems that hold together across surfaces and real-world environments.

More recently, I’ve been extending that approach into AI-native and multimodal experiences, exploring how voice, vision, and contextual intelligence can help products understand more of the situation around them—and ask less of the people using them.

Across every medium, I’m drawn to the same challenge: turning complexity into experiences that feel intuitive, adaptive, and human. The complexity should live in the system, so people can stay focused on what they’re trying to accomplish.

MY PATH

01

Physical Products

Industrial design, research, product architecture, prototyping, and manufacturing.

View earlier work
02

Connected Experiences

Hardware and digital touchpoints designed as one continuous product experience.

03

System-level UX

Cross-platform workflows, design systems, operational tools, and emerging AI interactions.