Cross-platform ecosystem
Connected experiences across platforms
Defined the ecosystem strategy and experience architecture connecting setup, daily use, and support across product surfaces.
Cross-platform, designed as one.
I define product strategy and experience architecture across software, devices, service, and AI—turning fragmented workflows into scalable systems.
8+ yearsProduct strategyExperience architectureService ecosystemsMultimodal AIGlobal scale
Cross-platform strategy
One system, across every surface.
I work at the system level—aligning user needs, business priorities, and platform constraints before shaping each touchpoint.
01 · Frame
Define the product system
Map actors, journeys, dependencies, and success metrics to create a shared direction from ambiguity.
02 · Orchestrate
Design the experience architecture
Connect app, web, embedded, device, and support surfaces around one coherent end-to-end journey.
03 · Scale
Build the operating model
Create reusable patterns, governance, and measurement loops that teams can extend across products and markets.
30+field research rounds
120+device & setup graphics
12+devices supported
4+product platforms
Selected work
Systems work
Strategy and experience architecture for complex products that span teams, platforms, and physical environments.
Critical decision flow
Clear decisions across constrained surfaces
Created a shared decision framework for a constrained surface, aligning interaction logic with business rules and measurable success.
Connected service system
Self-service recovery across the system
Connected device, product, and service signals into a guided recovery model that reduces support dependency across the ecosystem.
Scalable visual system
A visual system built to scale
Turned product knowledge into a reusable visual system that teams can scale across markets, devices, and support surfaces.
AI explorations
Multimodal experiences
Context-aware systems where vision, software, and human support work as one coordinated experience.
“Modern operational systems should anticipate user needs instead of waiting for manual inputs.”
Server + GuestAssist employees during high-pressure operations.
Guest / Self-ServeReduce cognitive effort through contextual guidance.
Customer + Toast WebScale support with proactive AI assistance.
Multimodal guidance
Multimodal onboarding guidance
A cross-platform guidance model that adapts to role, context, and stage of the employee journey.
Vision AI system
Vision-assisted service system
A service ecosystem that connects visual context, product intent, and the next best action.
Experience
From products to platforms.
A career built around translating physical, digital, and operational complexity into cohesive systems that teams can scale.
Toast
Senior Designer, UX
Leading system-level product design across connected software, devices, onboarding, payments, support, and AI—aligning teams around one end-to-end product strategy.
2022—Present
Peloton Interactive
Industrial & UX Designer
Designed connected product experiences across physical form, interaction, and digital touchpoints, strengthening the relationship between product behavior and everyday use.
2020—2022
TTI Floor Care
Industrial & UX Designer
Translated research and product constraints into intuitive multi-brand experiences, balancing customer needs, engineering realities, and portfolio-level consistency.
2018—2020
Earlier experience
Product & Industrial Design
Built a foundation in research, product architecture, prototyping, and human-centered design through work with GE Appliances, Fossil Group, and design studios.
2014—2018
Connect
Let’s design the system, not just the screen.
I’m always interested in thoughtful conversations about cross-platform products, multimodal AI, and complex systems that need a clearer experience strategy.